Brand Concept
Photo: Katrin Korfmann
Illusion Museum
The Illusion Museum that inspired this project is based in Croatia; this project, however, is a redesign based on my ideas and desire for a new kind of illusion and interactive museums. I redesigned the brand and reimagined what an illusion museum can be, going beyond graphical and optical illusion. For this project, I chose to explore the immersive and technological perspectives and how it can play a more significant role in the museum world.Concept and research
A few exhibits I visited about illusion were based on concepts from the 19th and early 2oth century, they lacked interactivity and felt a little outdated.
One of the elements I missed while visiting illusion exhibits was interactivity, I wanted more than just looking at it. I believe virtual reality, augmented reality, and other technologies can enhance how we experience art and realities far from our comfort zone.
Look and Feel
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Illusion Museum rebranding
Logo explorations
Brand applications
︎Illustration: Malike Favre
︎Top: Museum facade (Original image: SFMOMA)
︎Left: Photo by NASA
︎Right: Source unknown
︎Left: Photo by NASA
︎Right: Source unknown
Editorial design
I developed the book layout and typography exploring perspectives and how we are often surprised when looking at things from a different angle.
Because this is a student project, I had the freedom to chose the artist I and artworks for the book. I decide to design a book featuring works by Katrin Korfmann, she combines multiple photos and makes a one of a kind image, mixing perspectives and time.
I developed the book layout and typography exploring perspectives and how we are often surprised when looking at things from a different angle.
Because this is a student project, I had the freedom to chose the artist I and artworks for the book. I decide to design a book featuring works by Katrin Korfmann, she combines multiple photos and makes a one of a kind image, mixing perspectives and time.
︎ Katrin Korfmann
